April 13, 2025 – Geely Auto was formally awarded the Outstanding Contribution Award during the IATF International Conference hosted at the Geely Research Institute in Hangzhou Bay, Ningbo. During the conference, Geely Auto engaged with representatives from ANFIA, CCFA, FIEV, VDA, AIAG, Ford and other members focusing on global automotive quality evaluation standards and other practical achievements. Attendees also visited the Geely Research Institute, Geely Powertrain Research Institute (GPRI), and various manufacturing bases gaining a first-hand insight into Geely’s innovative operations. Representatives expressed high praise for Geely's intelligent new energy products for its quality and innovations.
IATF (International Automotive Task Force), is a global standardization organization in the auto industry, that is always been committed to improving the industry's quality management system, providing strong support and guidance for the high-quality development of the industry. Geely officially joined the IATF in 2021 and obtained the official license from the IATF Board of Directors in November 2023. It is the 10th member and the first Asian member of the IATF International Automotive Task Force, setting international quality standards with other auto group members. As of the end of 2024, Geely has led and participated in the formulation of 682 international-wide and industry-wide standards and has published 436 standards.
As an industry pioneer of globalization, intelligence and electrification of the automobile industry, Geely Auto, will actively participate in the formulation of international quality standards. For example, it initiated and promoted the establishment of IAQSA, the International Automotive Quality Standardization Association; actively participated in the development and discussion of relevant international standards; and pushed for the revamping of the IATF16949 standard to cope with the changes of the new four automotive standards. In 2023, Geely participated in the revision of the global IATF16949 standard. It revised the concept of establishing the maturity level of the whole process competitiveness quality management system, the management diagnosis method, and network and data security.
During its 27 years of vehicle manufacturing, Geely has gained many achievements in ensuring value and quality in the vehicle’s lifecycle, including product safety, failure rate per thousand vehicles, value retention rate, user satisfaction, sales and service satisfaction, etc. It has created an automotive industry quality management theory - Geely Total Process Competitiveness Quality Management System – to adapt to the requirements of the new era of development. In terms of quality management, Geely's quality system and management level have been recognized by authoritative organizations in the industry. Meanwhile, 12 Geely manufacturing bases have obtained IATF 16949 quality management system certification, and 10 laboratories have obtained CNAS accreditation.
Geely Auto has consistently placed safety at the forefront of its product development, embedding it as a fundamental core value. The company remains dedicated to delivering high-value products and innovative solutions tailored to the diverse needs of customers worldwide.
In Oman, Geely vehicles are brought to you by Towell Auto Centre LLC. Established with a commitment to excellence, TAC has been delivering premium automotive products and services to the Sultanate of Oman over the years. Today it offers a comprehensive range of exceptional customer support services, managed by industry-leading professionals, and backed by superior after-sales services. The addition of Geely to its line-up is a testament to the company’s commitment to providing its customers with the latest and most innovative automotive products.
Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China. Founded in 1986 as a subsidiary of Zhejiang Geely Holding Group (ZGH), Geely Auto Group operates several well-known international automotive brands, including Geely Auto, Lynk & Co, ZEEKR, Proton, Volvo Cars, Polestar, Lotus, London Electric Vehicle Company, Farizon Auto, and Cao Mobility. With over a million vehicles sold, Geely Holding is listed in the Fortune Global 500 and continues to lead the automotive industry with its commitment to innovation and excellence.
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For more information on Geely vehicles or to buy a car in Oman, please visit www.geelyoman.com
